B Y T O M T O R T O R I C I Humans have a tendency to do things ‘the old way’ simply because it feels comfortable and familiar. In business website design, though, that dynamic may be making the process unnecessarily difficult for web clients, web designers, and...
B Y T O M T O R T O R I C I When your eyes land on a web page, what do they see? Well, two things: writing, and images. I’ve been a web writer for decades, speaking and writing about the topic for almost as long. So naturally in today’s post I’ll be talking about...
B Y T O M T O R T O R I C I Note from Tom: Like today’s Virtual Conferences, the ‘Imaginary Conference’ I’ve organized is Covid-safe. It all just plays out in my head, and even I don’t know what will happen . . . Moderator (Jen) Hi, everybody; glad you could join...
B Y T O M T O R T O R I C I Every time I glanced up from Twitter to sip my latte, I’d notice him. Sitting a few tables away at Starbucks, he was fidgeting with apparent stress about something. Now and then he’d lean forward to type something on the laptop in...
B Y T O M T O R T O R I C I A few posts ago, I introduced the idea of ‘Branded History.’ The example I shared was a historical account I had written about the origins and development of soap. It culminated in the story of my client’s detergent-making business,...
B Y T O M T O R T O R I C I Bravo for Donald Miller’s popular business book Building a StoryBrand. It’s given thousands of companies and web/marketing agencies a strategic foundation, in the form of a simple, handy ‘Framework’ for sales messaging. That is a good...
To keep the knowledge flowing during these risky times, I thought about putting on a virtual conference. But … that still seemed like too much work. So join me for an imaginary conference session, via this imaginary transcript. From there, we’ll take an...
B Y T O M T O R T O R I C I Full disclosure: that Crystal Ball I bought on eBay never really performed as promised. Could kick myself for bidding so high. So I don’t actually know what the next step will be in the evolution of business websites. But I’m willing to...
B Y T O M T O R T O R I C I Um, isn’t this blog usually about marketing? It is. Which brings us to a type of branded content I call Branded History. I wrote the piece below for a company that sells commercial detergents for the pressure washing of houses and truck...
B Y T O M T O R T O R I C I Before we address the question above, let me tell you about Edgar Allen Poe. Well, this post isn’t really about Poe. It’s about an era when radio offered a wider scope of content than it does now. I was a teenager at the time, and the...