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B Y T O M T O R T O R I C I 1 Stand for something, and you’ll stand out from the rest Check out your competitors’ websites, and you may notice they all mostly sound alike. That’s not helpful for homeowners on their laptops, trying to decide who to call. But if you...
B Y T O M T O R T O R I C I Think that mentioning your law firm’s practice areas and credentials are enough? Think again. To compete for attention online these days, attorney websites have to step up their game. Since prospects typically go with the first firm...
B Y T O M T O R T O R I C I The initial pitch meeting with your new B2B prospect actually went well. Your contact at the company was supportive, open to your ideas, and didn’t balk at the price. Feeling good about yourself, you simply waited for approval to get...
B Y T O M T O R T O R I C I The web designers I know quite naturally love to design. The chance to choose and arrange images, colors, fonts and other elements as they build attractive pages gets their creative juices flowing. No surprise, right? What is...
B Y T O M T O R T O R I C I I was a little surprised by the assignment, but of course I’d give it a go. Long before I became a website writer, I was starting out on Long Island, NY as a print graphic designer. But instead of the usual brochure or ad, the agency I...
B Y T O M T O R T O R I C I There’s all kinds of technology, from aerospace technology to refrigeration technology, and so much more. But in the foreground of our lives day to day, there’s media, communication and computing technology. My physical collection of...
B Y T O M T O R T O R I C I I’ve always been fascinated by communication – all types of communication. And what I’ve learned is, it’s not just about conveying information. It’s also about engaging people, drawing them in, so they stick around long enough to...
B Y T O M T O R T O R I C I FREQUENTLY ASKED QUESTIONS ABOUT THE CRUCIAL ROLE OF MARKETING WRITERS AND HOW TO WORK WITH THEM UNDERSTANDING COPYWRITERS What do copywriters do? Copywriters produce the headlines and text (‘copy’) that promote the benefits and...
BY TOM TORTORICI Have you seen Part 1 of this 2-part post? Read it here. Appealing to the Mind When planning a company website, we typically have some ideas of what we want to include. That’s a good time to stop, step back, and put ourselves in the shoes of the buyer....
B Y T O M T O R T O R I C I Throughout my career as a writer, designer, and marketing guy, it’s funny, I’ve come to see myself as being in the persuasion business. I mean, a company can have a smartly-designed, easy to navigate, carefully-worded website. But if...
