Take My Money: A History of Banking

Take My Money: A History of Banking

B Y   T O M   T O R T O R I C I A few posts ago, I introduced the idea of ‘Branded History.’ The example I shared was a historical account I had written about the origins and development of soap. It culminated in the story of my client’s detergent-making business,...
A Closer Look at the Buyer’s Eye

A Closer Look at the Buyer’s Eye

  To keep the knowledge flowing during these risky times, I thought about putting on a virtual conference. But … that still seemed like too much work. So join me for an imaginary conference session, via this imaginary transcript. From there, we’ll take an...
The Future of Website Design

The Future of Website Design

B Y   T O M   T O R T O R I C I Full disclosure: that Crystal Ball I bought on eBay never really performed as promised. Could kick myself for bidding so high. So I don’t actually know what the next step will be in the evolution of business websites. But I’m willing to...
Civilization vs. Dirt: A History of Soap

Civilization vs. Dirt: A History of Soap

B Y   T O M   T O R T O R I C I Um, isn’t this blog usually about marketing? It is. Which brings us to a type of branded content I call Branded History. I wrote the piece below for a company that sells commercial detergents for the pressure washing of houses and truck...
Why Do So Many Presenters Make This Silly Mistake?

Why Do So Many Presenters Make This Silly Mistake?

B Y   T O M   T O R T O R I C I Before we address the question above, let me tell you about Edgar Allen Poe. Well, this post isn’t really about Poe. It’s about an era when radio offered a wider scope of content than it does now. I was a teenager at the time, and the...
You Have a Lot to Say. But People Are Reading Less. Or Are They?

You Have a Lot to Say. But People Are Reading Less. Or Are They?

B Y   T O M   T O R T O R I C I If you’re having trouble getting your message to stand out from the clutter, you’re not alone. One research company has estimated a current worldwide total of 45 zettabytes of digital data floating around out there. How much is a...
12 Selfish Advantages of Online Meetings and Conferences

12 Selfish Advantages of Online Meetings and Conferences

B Y   T O M   T O R T O R I C I 1. You can check your email without having to be especially cagey about it. 2. Keeping your camera off on those days when just showing up to listen feels like enough of a commitment. 3. Typing in the chat box is kind of like passing...
Title Tags: You Have 60 Characters to Get My Attention

Title Tags: You Have 60 Characters to Get My Attention

B Y   T O M   T O R T O R I C I How do we find most of what we need these days? By searching on Google, of course. This incredibly powerful (if imperfect) functionality puts the world, literally, at our fingertips. Anyway, once you type in your query and hit Return,...
Bottom 10 List of Grocery Delivery Substitutions

Bottom 10 List of Grocery Delivery Substitutions

If you’ve been food shopping on your phone, don’t get too excited about favorite items that are supposedly in stock. When delivery workers are trying to reconcile your digital shopping list with random daily shortages, who knows what they’ll consider an acceptable...