The Ultimate FAQ Guide to Copywriters

The Ultimate FAQ Guide to Copywriters

B Y   T O M   T O R T O R I C I FREQUENTLY ASKED QUESTIONS ABOUT THE CRUCIAL ROLE OF MARKETING WRITERS AND HOW TO WORK WITH THEM   UNDERSTANDING COPYWRITERS What do copywriters do? Copywriters produce the headlines and text (‘copy’) that promote the benefits and...
Marketing to the Eye, the Mind, and the Heart (Part 2)

Marketing to the Eye, the Mind, and the Heart (Part 2)

BY TOM TORTORICI Have you seen Part 1 of this 2-part post? Read it here. Appealing to the Mind When planning a company website, we typically have some ideas of what we want to include. That’s a good time to stop, step back, and put ourselves in the shoes of the buyer....
Marketing to the Eye, the Mind, and the Heart – Part 1

Marketing to the Eye, the Mind, and the Heart – Part 1

B Y   T O M   T O R T O R I C I Throughout my career as a writer, designer, and marketing guy, it’s funny, I’ve come to see myself as being in the persuasion business. I mean, a company can have a smartly-designed, easy to navigate, carefully-worded website. But if...
What’s Wrong With Your Website?

What’s Wrong With Your Website?

B Y   T O M   T O R T O R I C I Remember looking forward to your company’s latest website redesign, and all the new business it would bring? You paid the web designer’s fee, then waited. And waited. And wondered why your website wasn’t producing inquiries, leads, and...
What Marketers Need to Know About the 3 Types of Searchers

What Marketers Need to Know About the 3 Types of Searchers

B Y   T O M   T O R T O R I C I Before we start, let’s take a step back and marvel at the unprecedented power and convenience conveyed to us by online search. Although the tech is not flawless, the ability to satisfy our curiosity about literally anything is literally...
Did You Use the Wrong Type of Writer for Your Website?

Did You Use the Wrong Type of Writer for Your Website?

B Y   T O M   T O R T O R I C I Chances are, you chose the right website designer. Everyone agrees that your company’s site looks nice. But if you’re getting hardly any responses, leads or sales from it, you may be among the large number of small businesses that chose...
Why People Probably Aren’t Reading Your Blog Posts

Why People Probably Aren’t Reading Your Blog Posts

B Y   T O M   T O R T O R I C I Among a growing glut of online content, here are 7 simple ways to draw readers in. Have you been blogging regularly, to attract and engage more people on your company website? You should be. Wondering why no one seems to be reading or...
Solutions, Aspirations, and the Marketing Sweet Spot

Solutions, Aspirations, and the Marketing Sweet Spot

B Y   T O M   T O R T O R I C I Sometimes in life, or at work, some aspect of reality goes against our needs or expectations. We have a term for that: Problems. Our typical response these days is to jump online and look for solutions, which any number of eager vendors...
Buyers Out There Are Stuck. Be the One That Gets Them Unstuck.

Buyers Out There Are Stuck. Be the One That Gets Them Unstuck.

B Y   T O M   T O R T O R I C I All good marketers and salespeople understand ‘pain points.’ By reminding buyers of the current problems and frustrations that our product can help solve, we bring them a step closer to laying their money down. • Having trouble fitting...
21 Quick Tips for the Best Profile Photo Ever

21 Quick Tips for the Best Profile Photo Ever

B Y   T O M   T O R T O R I C I How will others react when they see your profile photo online? That will largely depend on the quality of the image itself. Here are a few ideas for putting your best self out there, online. BEFORE THE SHOOT 1. Schedule the shoot for...