Title Tags: You Have 60 Characters to Get My Attention

Title Tags: You Have 60 Characters to Get My Attention

B Y   T O M   T O R T O R I C I How do we find most of what we need these days? By searching on Google, of course. This incredibly powerful (if imperfect) functionality puts the world, literally, at our fingertips. Anyway, once you type in your query and hit Return,...
Bottom 10 List of Grocery Delivery Substitutions

Bottom 10 List of Grocery Delivery Substitutions

If you’ve been food shopping on your phone, don’t get too excited about favorite items that are supposedly in stock. When delivery workers are trying to reconcile your digital shopping list with random daily shortages, who knows what they’ll consider an acceptable...
In an Uncertain World, We’re Becoming Better Listeners

In an Uncertain World, We’re Becoming Better Listeners

B Y   T O M   T O R T O R I C I Usually, I write about what I know. But here, I’m as guilty as every other blogger in trying to ‘predict’ how the dark Covid cloud will change business. I mean, how can you speculate about the impact of something that’s unprecedented –...
5 B2B Marketing Trends Likely to Accelerate in a Post-Covid World

5 B2B Marketing Trends Likely to Accelerate in a Post-Covid World

B Y   T O M   T O R T O R I C I Sure, it may be ridiculous to try to predict where we’ll be when this dark cloud finally recedes. But if you’ve have had some extra time on your hands lately, admit it, you’ve probably started thinking ahead too. Two things we can...
The Most Common Website Mistakes Stem From ‘Insider Bias’

The Most Common Website Mistakes Stem From ‘Insider Bias’

B Y   T O M   T O R T O R I C I It’s a fact: You look at your own website differently than sites you visit when you’re the customer. It’s a lesson that I’ve learned time and time again working with business owners. By and large, they’ve been smart people who have...
Specialist Vs. Generalist: Which Is Right For Your Biz?

Specialist Vs. Generalist: Which Is Right For Your Biz?

B Y   T O M   T O R T O R I C I Chances, are you’ve pondered this question at some point. If you only sell one thing, to one market, well, you’re a specialist by default. But it’s more common these days for companies to either offer a variety of products/services, or...
Have a Great Looking Website That Isn’t Bringing In Any Business?

Have a Great Looking Website That Isn’t Bringing In Any Business?

B Y   T O M   T O R T O R I C I If you’re reading this post because the answer is ‘yes,’ believe me, you’re not alone. You spent a chunk of money on a web designer who promised a clean, professional, and contemporary site design. And they very well may have delivered...
7 More Thanksgiving Reminders of How Damn Lucky We Are

7 More Thanksgiving Reminders of How Damn Lucky We Are

B Y   T O M   T O R T O R I C I    How would you get ready for work without indoor plumbing? In last year’s post of deep-dive thankfuls, hot showers were one of the highlights. It’s funny, so much stuff we naturally take for granted came along not long before we did....
The 3 Questions Every Web Buyer Asks

The 3 Questions Every Web Buyer Asks

B Y   T O M   T O R T O R I C I Question One: “Does this company have what I’m looking for?” Sometimes, businesses are so focused on what they want to say on their web home pages (“Serving customers since 2009;” “Striving to exceed expectations”) they may forget to...