Smarter Websites for Small Law Firms: A Guide

Smarter Websites for Small Law Firms: A Guide

B Y   T O M   T O R T O R I C I Think that mentioning your law firm’s practice areas and credentials are enough? Think again. To compete for attention online these days, attorney websites have to step up their game. Since prospects typically go with the first firm...
So Your Proposal Was Rejected? Blame the Secret Stakeholders.

So Your Proposal Was Rejected? Blame the Secret Stakeholders.

B Y   T O M   T O R T O R I C I The initial pitch meeting with your new B2B prospect actually went well. Your contact at the company was supportive, open to your ideas, and didn’t balk at the price. Feeling good about yourself, you simply waited for approval to get...
4 Things Web Designers Hate About Web Design

4 Things Web Designers Hate About Web Design

B Y   T O M   T O R T O R I C I The web designers I know quite naturally love to design. The chance to choose and arrange images, colors, fonts and other elements as they build attractive pages gets their creative juices flowing. No surprise, right? What is...
Are You Losing Your Readers at the Very First Sentence?

Are You Losing Your Readers at the Very First Sentence?

B Y   T O M   T O R T O R I C I I’ve always been fascinated by communication – all types of communication. And what I’ve learned is, it’s not just about conveying information. It’s also about engaging people, drawing them in, so they stick around long enough to...
The Ultimate FAQ Guide to Copywriters

The Ultimate FAQ Guide to Copywriters

B Y   T O M   T O R T O R I C I FREQUENTLY ASKED QUESTIONS ABOUT THE CRUCIAL ROLE OF MARKETING WRITERS AND HOW TO WORK WITH THEM   UNDERSTANDING COPYWRITERS What do copywriters do? Copywriters produce the headlines and text (‘copy’) that promote the benefits and...
Marketing to the Eye, the Mind, and the Heart (Part 2)

Marketing to the Eye, the Mind, and the Heart (Part 2)

BY TOM TORTORICI Have you seen Part 1 of this 2-part post? Read it here. Appealing to the Mind When planning a company website, we typically have some ideas of what we want to include. That’s a good time to stop, step back, and put ourselves in the shoes of the buyer....
Marketing to the Eye, the Mind, and the Heart – Part 1

Marketing to the Eye, the Mind, and the Heart – Part 1

B Y   T O M   T O R T O R I C I Throughout my career as a writer, designer, and marketing guy, it’s funny, I’ve come to see myself as being in the persuasion business. I mean, a company can have a smartly-designed, easy to navigate, carefully-worded website. But if...
What’s Wrong With Your Website?

What’s Wrong With Your Website?

B Y   T O M   T O R T O R I C I Remember looking forward to your company’s latest website redesign, and all the new business it would bring? You paid the web designer’s fee, then waited. And waited. And wondered why your website wasn’t producing inquiries, leads, and...