What Is Your Customer’s “Most Important Thing”?

What Is Your Customer’s “Most Important Thing”?

B Y   T O M   T O R T O R I C I    Did you know you have a super power? It’s your ability to make decisions that affect your own life. Sure, there are lots of things we can’t control. Yet every day, we find ourselves with the power, and the responsibility, to make all...
3 Common Web Design Practices that Really Don’t Make Sense

3 Common Web Design Practices that Really Don’t Make Sense

B Y   T O M   T O R T O R I C I Humans have a tendency to do things ‘the old way’ simply because it feels comfortable and familiar. In business website design, though, that dynamic may be making the process unnecessarily difficult for web clients, web designers, and...
What You Really Should Know About Web Images

What You Really Should Know About Web Images

B Y   T O M   T O R T O R I C I When your eyes land on a web page, what do they see? Well, two things: writing, and images. I’ve been a web writer for decades, speaking and writing about the topic for almost as long. So naturally in today’s post I’ll be talking about...
Then the Panel Discussion Went Off the Rails

Then the Panel Discussion Went Off the Rails

B Y   T O M   T O R T O R I C I Note from Tom: Like today’s Virtual Conferences, the ‘Imaginary Conference’ I’ve organized is Covid-safe. It all just plays out in my head, and even I don’t know what will happen . . .   Moderator  Hi, everybody; glad you could...
What Should I Blog About?

What Should I Blog About?

B Y   T O M   T O R T O R I C I Every time I glanced up from Twitter to sip my latte, I’d notice him. Sitting a few tables away at Starbucks, he was fidgeting with apparent stress about something. Now and then he’d lean forward to type something on the laptop in...
Take My Money: A History of Banking

Take My Money: A History of Banking

B Y   T O M   T O R T O R I C I A few posts ago, I introduced the idea of ‘Branded History.’ The example I shared was a historical account I had written about the origins and development of soap. It culminated in the story of my client’s detergent-making business,...
A Closer Look at the Buyer’s Eye

A Closer Look at the Buyer’s Eye

  To keep the knowledge flowing during these risky times, I thought about putting on a virtual conference. But … that still seemed like too much work. So join me for an imaginary conference session, via this imaginary transcript. From there, we’ll take an...
The Future of Website Design

The Future of Website Design

B Y   T O M   T O R T O R I C I Full disclosure: that Crystal Ball I bought on eBay never really performed as promised. Could kick myself for bidding so high. So I don’t actually know what the next step will be in the evolution of business websites. But I’m willing to...
Civilization vs. Dirt: A History of Soap

Civilization vs. Dirt: A History of Soap

B Y   T O M   T O R T O R I C I Um, isn’t this blog usually about marketing? It is. Which brings us to a type of branded content I call Branded History. I wrote the piece below for a company that sells commercial detergents for the pressure washing of houses and truck...