Why People Probably Aren’t Reading Your Blog Posts

Why People Probably Aren’t Reading Your Blog Posts

B Y   T O M   T O R T O R I C I Among a growing glut of online content, here are 7 simple ways to draw readers in. Have you been blogging regularly, to attract and engage more people on your company website? You should be. Wondering why no one seems to be reading or...
Solutions, Aspirations, and the Marketing Sweet Spot

Solutions, Aspirations, and the Marketing Sweet Spot

B Y   T O M   T O R T O R I C I Sometimes in life, or at work, some aspect of reality goes against our needs or expectations. We have a term for that: Problems. Our typical response these days is to jump online and look for solutions, which any number of eager vendors...
Buyers Out There Are Stuck. Be the One That Gets Them Unstuck.

Buyers Out There Are Stuck. Be the One That Gets Them Unstuck.

B Y   T O M   T O R T O R I C I All good marketers and salespeople understand ‘pain points.’ By reminding buyers of the current problems and frustrations that our product can help solve, we bring them a step closer to laying their money down. • Having trouble fitting...
21 Quick Tips for the Best Profile Photo Ever

21 Quick Tips for the Best Profile Photo Ever

B Y   T O M   T O R T O R I C I How will others react when they see your profile photo online? That will largely depend on the quality of the image itself. Here are a few ideas for putting your best self out there, online. BEFORE THE SHOOT 1. Schedule the shoot for...
The Psychology of a Sale

The Psychology of a Sale

B Y   T O M   T O R T O R I C I There may be someone, somewhere, sitting at their laptop right now, looking through your website. Perhaps at some point, they move their cursor over the Buy Now button. Their finger presses down on their mouse ever so slightly … and...
The Power of Adjectives in Marketing

The Power of Adjectives in Marketing

B Y   T O M   T O R T O R I C I In case you’ve forgotten your fourth-grade English lessons, adjectives are descriptive words. They’re placed before nouns to add some detail, context and ‘color.’ In marketing communications, using the right adjectives can help...
Making Your Site Reader-Friendly: 8 Before-and-After Examples

Making Your Site Reader-Friendly: 8 Before-and-After Examples

B Y   T O M   T O R T O R I C I Your company’s website probably already seems pretty friendly. To you at least, since it was developed from the input and sensibilities of company insiders like you. The thing is, the actual audience for your website may have a whole...
6 Ways to Hook the ‘Scanning Eye’

6 Ways to Hook the ‘Scanning Eye’

B Y   T O M   T O R T O R I C I When you visit a new website, do you read every word on every page, from top to bottom? Of course not. Nobody does. If you pay attention to your attention online, you’ll find you start out by visually ‘skimming’ the page. What your eye...
Pro Tips to Get the Most Out of Customer Testimonials

Pro Tips to Get the Most Out of Customer Testimonials

B Y   T O M   T O R T O R I C I Whether you’ve been actually doing it or not, most businesspeople know it’s smart to collect testimonials from happy customers and clients. Using them in your website or other marketing gets other people to help sell your services to...
In Marketing, Be Unique. But Not Too Unique.

In Marketing, Be Unique. But Not Too Unique.

B Y   T O M   T O R T O R I C I With the deluge of marketing messages we come across each day, we’re conditioned to pretty much ignore them all by default. If we stopped to read and consider each one, well, there would be no time for anything else. So how can...