Brand Storytelling With A Little Dose of Drama

Brand Storytelling With A Little Dose of Drama

B Y   T O M   T O R T O R I C I    Why have brand stories become such a popular marketing approach? Because, I suppose, humans are drawn more to stories than to marketing. Well, they’re drawn to good stories, at least....
A Blogging Strategy That Attracts the Right People

A Blogging Strategy That Attracts the Right People

B Y   T O M   T O R T O R I C I      Everyone says we need to blog regularly. Have you tried it? Yes? Have you gotten any traction out of it? No? Well, are you sure you’re writing about the correct topics? So many...
Copywriting Skills for Selling To Emotional Creatures

Copywriting Skills for Selling To Emotional Creatures

B Y   T O M   T O R T O R I C I    Your site can have a thousand bullet points of ‘logical’ product benefits. But if you ignore the rich inner feelings of that buyer staring at their laptop, you may still lose the sale....
An Atlanta Copywriter Shares 3 Surprising Secrets

An Atlanta Copywriter Shares 3 Surprising Secrets

B Y   T O M   T O R T O R I C I      Initially, this triplet of insights surprised even me. Why? It revealed missed opportunities on so many of the business websites out there. It was as if companies were...

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7 Things We Forget to Give Thanks For

7 Things We Forget to Give Thanks For

So what are you thankful for? When that question is posed around the Thanksgiving table each year, everyone seems to give the same answer: “For being here to enjoy this great food with friends and family.” It’s good to appreciate moments like that. But next Turkey...