B Y T O M T O R T O R I C I If you’re having trouble getting your message to stand out from the clutter, you’re not alone. One research company has estimated a current worldwide total of 45 zettabytes of digital data floating around out there. How much is a...
B Y T O M T O R T O R I C I 1. You can check your email without having to be especially cagey about it. 2. Keeping your camera off on those days when just showing up to listen feels like enough of a commitment. 3. Typing in the chat box is kind of like passing...
B Y T O M T O R T O R I C I How do we find most of what we need these days? By searching on Google, of course. This incredibly powerful (if imperfect) functionality puts the world, literally, at our fingertips. Anyway, once you type in your query and hit Return,...
If you’ve been food shopping on your phone, don’t get too excited about favorite items that are supposedly in stock. When delivery workers are trying to reconcile your digital shopping list with random daily shortages, who knows what they’ll consider an acceptable...
B Y T O M T O R T O R I C I Usually, I write about what I know. But here, I’m as guilty as every other blogger in trying to ‘predict’ how the dark Covid cloud will change business. I mean, how can you speculate about the impact of something that’s unprecedented –...
B Y T O M T O R T O R I C I Sure, it may be ridiculous to try to predict where we’ll be when this dark cloud finally recedes. But if you’ve have had some extra time on your hands lately, admit it, you’ve probably started thinking ahead too. Two things we can...
B Y T O M T O R T O R I C I It’s a fact: You look at your own website differently than sites you visit when you’re the customer. It’s a lesson that I’ve learned time and time again working with business owners. By and large, they’ve been smart people who have...
B Y T O M T O R T O R I C I Chances, are you’ve pondered this question at some point. If you only sell one thing, to one market, well, you’re a specialist by default. But it’s more common these days for companies to either offer a variety of products/services, or...
B Y T O M T O R T O R I C I If you’re reading this post because the answer is ‘yes,’ believe me, you’re not alone. You spent a chunk of money on a web designer who promised a clean, professional, and contemporary site design. And they very well may have delivered...